Rihanna has introduced her inaugural collection of maternity attire for her Savage X Fenty lingerie line. The singer behind hits like “Rude Boy” unveiled the line while posing with her and A$AP Rocky’s one-year-old son, RZA, donning one of her new nursing bralettes. She is currently expecting their second child.
During her performance at the 2023 Super Bowl halftime show, Rihanna publicly announced her second pregnancy.
Promotional images shared on the Savage X Fenty Instagram page depict 35-year-old Rihanna nursing her son RZA, exuding radiant joy. Her long, straight hair is styled in a black bralette with a straight fringe partially covering her eyes.
The caption reads: “Not your mama’s maternity bras… Designed by Rihanna, approved by baby RZA.”
As per US Vogue, the capsule collection showcases three distinct bralette styles and an oversized graphic T-shirt featuring the playful slogan: “Make more babies.”
The bralettes, available in various colors, draw inspiration from Savage X Fenty’s popular designs: the Savage X Cotton Maternity Bralette, the Savage Floral Lace Maternity Bralette, and the Savage Not Sorry Maternity Bralette.
Each piece of lingerie is tailored for new and expectant mothers, offering convenient one-handed fastening of the bralette cup while holding the infant with the other hand. They feature a full nursing sling with a neckline-to-underarm opening, nursing clasps, and adjustable front-facing straps. The bralettes boast an extra row of clasps on the back for adaptable sizing throughout pregnancy.
Sizes range from XXS to 4X, with prices ranging from US$35 to US$60 (£27.46 to £47.08).
Rihanna shared with the fashion magazine, “The new maternity capsule is about bringing confidence and comfort to mothers at all stages of their journeys. I want to remind people that you can still exude sexiness and feel great while being a parent.”
In a recent photo shoot, Rihanna also modeled her brand’s new sheer lingerie collection, showcasing her growing belly.
During the Super Bowl halftime show in February, the “We Found Love” singer revealed her baby bump in a striking all-red ensemble, delivering an electrifying performance. It was later disclosed that she was anticipating her second child with A$AP Rocky. Fans were similarly surprised when she unveiled her first pregnancy’s bare baby bump in a photo shoot after keeping it concealed for the initial five months.
The couple kept the name of their son secret until a year after his birth. He is named RZA Athelston Mayers, according to a birth certificate obtained by The Daily Mail. Rihanna has expressed her protectiveness regarding her son’s privacy after potential pictures of RZA surfaced in the media earlier this year.