Elon Musk has announced on Twitter that Linda Yaccarino, the former NBCUniversal advertising chief, will be the new CEO of Twitter. Musk will focus on product design and new technology while Yaccarino will oversee business operations and lead the transformation of the social media platform into an all-in-one app called X.
Also Read: Elon Musk hires a new CEO for X/Twitter
The move follows a decline in Twitter’s ad revenue, which led to a loss of 80% of staff and advertiser confidence in the platform. Yaccarino’s departure from NBCUniversal has been described as a big blow to the company, which is preparing for its annual upfront presentation to advertisers.
