Jerard Rice’s new album Love Shouldn’t Cost A Thing is a smooth, sharp-edged collection of 10 tracks that blend head-nodding beats with honest, melodic lyricism. Dropped on July 11, 2025, this project is a quiet flex, hip-hop stripped back to what matters: bars, flow, and a clear message.
Also Read: ‘New Jack’ by Rice: Bold Moves and Unfiltered Truth
Rice doesn’t just rap, he communicates. His breath control is flawless, his flow is natural, and his voice sits perfectly in the mix. Songs like “Petty Love” and “C’est La Vie” show off his emotional range, while “Popeye” and “Juice” lean into charisma and swagger. “No Brady” (feat. J Muzique) is a standout collab, adding contrast without clashing.
The beats never overpower, each one gives Rice room to breathe and speak. There’s no filler here; even short tracks like “New Jack” and “Blog It” hit with intention. Whether he’s talking love, legacy, or leveling up, Rice brings a vibe that’s thoughtful without preaching.
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Love Shouldn’t Cost A Thing is for hip-hop heads who value wordplay and mood over mainstream formulas. It’s introspective without being heavy, catchy without being cheap. And in a world of noise, that balance is rare.
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