There’s a quiet truth sitting underneath “C’est un manque,” but don’t get it twisted, the song doesn’t move quietly at all. Bernard Côté comes through with a lively country-rock groove that feels road-trip ready, yet what he’s saying hits way deeper than the bounce suggests.
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Right from the opening lines, he pulls you into a simpler time, hockey sticks, worn-out sweaters, reckless joy. It’s nostalgic, but not in a cheesy way. It feels lived-in. Then he flips the lens to now, where validation comes in the form of likes, comments, and curated perfection. That contrast is the whole heartbeat of the track. The hook “c’est un manque” lands like a realization you didn’t want to admit but already knew.
Even if you don’t speak French, the emotion translates easily. You can hear the frustration, the slight disbelief, and even a bit of longing in his delivery. Lines about society losing its autonomy and chasing digital approval feel very current, almost like he’s documenting the scroll-heavy lifestyle a lot of people are stuck in.
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The collaboration with Marcus Quirion keeps things bright and driving, while Luc Tellier gives it that polished finish without sanding off its raw edge. It’s the kind of track that makes you want to roll the windows down, but also maybe put your phone down for a second. “C’est un manque” isn’t just pointing fingers at the digital world, it’s reminding you what real connection used to feel like, and lowkey asking why we let it slip.
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