RXRXBBIT shows up swinging with “Sunk Cost,” a wild, explosive dance-pop track that mixes adrenaline with sharp, layered writing. It’s one of those songs where the beat grabs you instantly, but the lyrics are what keep you replaying it just to catch every line. This track might be built for the club, but it hits like a whole psychological spiral set to neon lights and strobe flashes.
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The energy is instant, the second RXRXBBIT drops “So what you drinkin’, baby? Oxytocin,” you already know this ride isn’t cute or soft. It’s messy, loud, confrontational, and very self-aware, leaning into the chaos of toxic relationships, ego battles, and emotional dead-ends. Calling it “sunk cost” is perfect, it’s the moment you realize you’ve invested way too much into someone who drains you, but walking away still feels impossible.
The hook slaps ridiculously hard, especially the “kill it, call it sunk cost” refrain. It gives the whole track this unhinged, cathartic release, like smashing your phone, but dancing while you do it. The production keeps its foot on the gas the whole time: punchy drums, sharp synth stabs, and a tempo that keeps your pulse up.
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But the real flex? The lyrical depth hidden inside the chaos. RXRXBBIT calls out self-sabotage, delusion, and ego with lines that sting, all while keeping everything catchy enough to chant in a crowd.
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