Cardiff’s Daddy Drwg (aka Richard Proctor) returns with “Wise Guys,” a biting, genre-blurring takedown of toxic masculinity and the modern male ego. It’s catchy and chaotic, blending ska-pop rhythms with dark satire and uncomfortable truths. Under the surface of its chant-like chorus “Wise guys lose their cool / Wise guys with fire” lies a brutal critique of incel rage, power-hungry billionaires, and the performative alpha male culture dominating the internet.
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But this release goes beyond the audio. The music video isn’t just a visual companion it’s a vital extension of the message. Intercut with chilling voiceovers, cultural commentary, and meme-like absurdity, the video explores themes of privilege, dominance, and male self-destruction with eerie precision. Cameos and archival clips amplify the song’s core thesis: masculinity is in crisis, and society’s role in feeding it can’t be ignored.
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“Wise Guys” dares to blend pop sensibility with a social autopsy. It’s funny until it’s terrifying, and then it’s just too real. Following his acclaimed A Tree Called Happy, this track proves Daddy Drwg isn’t pulling punches. He’s dancing on the edge, laughing in the dark, and making you question the soundtrack.
Banger with brains. Watch it. Hear it. Feel uneasy.
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