
Groove Incorporated’s latest single, “Aotearoa Reggae,” is a captivating tribute to the rich history of reggae music in Aotearoa, New Zealand. Released on November 29, 2024, this track has already garnered an impressive 18,000 streams on YouTube in just few days.
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From the opening notes, it’s clear that Groove Incorporated has crafted a authentic reggae experience. The song features a classic “one drop” beat, infectious electric-guitar and piano skanks, and a grooving organ bubble that will move you to the sun-kissed beaches of Aotearoa.
The lead vocals are street-inspired and soulful, supported by rich harmonies that add depth and complexity to the track. Lyrically, “Aotearoa Reggae” takes the listener on a journey through the history of reggae in New Zealand, from its Jamaican-influenced roots in the late 1970s to the present-day festival scene.

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With “Aotearoa Reggae,” Groove Incorporated has created a track that is both a loving tribute to the genre and a demonstration of the band’s own skill and craftsmanship. This song is a must-listen for fans of reggae music and anyone looking to experience the unique cultural heritage of Aotearoa, New Zealand.
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