Former AIDS Ambassador and actress Joyce Dzidzor Mensah has reached her breaking point, taking a firm stand against the constant negativity she has faced from the blogging community.
Frustrated by bloggers who have sensationalized and exploited her struggles for clicks and traffic, Joyce is now demanding a change in how these digital commentators operate.
In an interview with Graphic Showbiz on Sunday, August 11, 2024, Ms. Mensah opened up about the ongoing bullying and harassment she has endured at the hands of bloggers. She is calling for a transformation in the industry, urging bloggers to focus on positivity instead.
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She expressed her frustration over how some bloggers consistently overlook her positive achievements, such as her acting and music career, and her collaborations with legendary artists like Ivorian music icon Freddy Meiway. Instead, they choose to amplify controversies and scandals that have negatively affected her life and reputation.
“Social media bloggers are mostly interested in negative news because that’s what sells and they hardly support new talents. If we could all support new talents and not only dwell on negative news always, that would help our industry.
“This has to stop. If we want to see the growth we desire in our industry, our bloggers must learn to limit the way they fuel negativity. Even with issues that are not big, they escalate them, which is not fair, especially to us. It takes a toll on us heavily”, she said.
Ms. Mensah voiced her concerns passionately, highlighting how the creative industry is being undermined by bloggers who prioritize sensationalism over upliftment. She is now advocating for a more thoughtful approach, where bloggers consider the impact of their words on the lives of creatives and focus on promoting positivity and good news.
Turning her attention to her budding music career, Ms. Mensah shared insights into collaborating with established artists. She mentioned that her debut single “Tatata” featured the legendary Ivorian musician Freddy Meiway, but she believes that such collaborations, while beneficial, are not the only path to success in the music industry.
In her opinion, the fast development and popularity of social media had levelled the playing field, giving new and emerging artistes the chance to leverage these platforms to showcase their talent and connect with a large fan base without relying solely on collaborations with popular musicians.
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To her, social media has democratized the music industry, providing a level playing field for new and emerging artistes to showcase their talent and connect with audiences worldwide.
“Making it big in music doesn’t solely depend on collaborations. Collabo is just an aspect of the art. These days, the digital media system has a way of favouring any type of music. Breakthroughs can come from any angle. New media has brought out numerous talents that were hidden for long, making the competition very tight.
“Unlike in the past where one could just pay a radio station to promote their songs. Nowadays, you could invest huge sums of money into music promotion and before it gets any attention, someone would also release something hotter than yours on social media and overtake yours,” she said.
