To achieve profitability and potentially yield substantial returns on investments, gospel singer Philipa Baafi advocates for the reintroduction of CDs and pen drives as part of music marketing strategies.
However, she clarifies that she isn’t against music streaming; rather, she believes Ghana’s music industry hastily transitioned to the digital realm without fully maximizing the potential of physical sales.
Philipa, who took a three-year break from music to pursue training as a Physician Assistant, suggests that both systems should coexist to provide stakeholders with tangible avenues for monetizing their products.
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During a discussion with Graphic Showbiz on Monday, May 13, 2024, the 44-year-old, who unveiled the video for her latest song, “Eda Ho Pefee,” on Wednesday, May 15, her birthday, expressed how the emergence of digital platforms led to declining sales and a significant industry shift.
“Actually, I believe in streaming as well as in CDs and pen drives. You see, we are there, but not really there yet because if you compare the Western countries to us, we are not there yet. We have so many people who even don’t know anything about social media in Ghana”, she said.
The I Go Dance singer emphasised the financial challenges faced by musicians, citing the high cost associated with recording, producing music videos and promoting their work.
“With studio time costing around GHc6,000 per song, music video production averaging GHc50,000 and GHc100,000 to promote it very well using a blend of social media and traditional media, we need alternative revenue streams to sustain our careers effectively and the reintroduction of sales of music via pen drives and CDs is the best bet. And how are you going to get all this money if you are not selling?”, she asked.
According to Philipa, contrary to the misconception that there’s no longer a market for CDs and pen drives, there was still demand for hard copies of music among consumers, particularly in settings such as churches, and cars among others where digital access may be limited.
“Those who may think I am old school because of what I am saying may be wrong. I have my songs on digital platforms but if I go to the churches now and I have my CDs and pen drives with me, I will sell them. People need to play them in their cars on their way to work in the morning etc. So to me, it is feasible.
“Consumers are still out there. They buy CDs and we shouldn’t only spend time to promote and sell music on digital stores”, she added.
To achieve profitability and potentially yield substantial returns on investments, gospel singer Philipa Baafi advocates for the reintroduction of CDs and pen drives as part of music marketing strategies.
However, she clarifies that she isn’t against music streaming; rather, she believes Ghana’s music industry hastily transitioned to the digital realm without fully maximizing the potential of physical sales.
Philipa, who took a three-year break from music to pursue training as a Physician Assistant, suggests that both systems should coexist to provide stakeholders with tangible avenues for monetizing their products.
During a discussion with Graphic Showbiz on Monday, May 13, 2024, the 44-year-old, who unveiled the video for her latest song, “Eda Ho Pefee,” on Wednesday, May 15, her birthday, expressed how the emergence of digital platforms led to declining sales and a significant industry shift.
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To achieve profitability and potentially yield substantial returns on investments, gospel singer Philipa Baafi advocates for the reintroduction of CDs and pen drives as part of music marketing strategies.
However, she clarifies that she isn’t against music streaming; rather, she believes Ghana’s music industry hastily transitioned to the digital realm without fully maximizing the potential of physical sales.
Philipa, who took a three-year break from music to pursue training as a Physician Assistant, suggests that both systems should coexist to provide stakeholders with tangible avenues for monetizing their products.
During a discussion with Graphic Showbiz on Monday, May 13, 2024, the 44-year-old, who unveiled the video for her latest song, “Eda Ho Pefee,” on Wednesday, May 15, her birthday, expressed how the emergence of digital platforms led to declining sales and a significant industry shift.
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