Ghanaian gospel musician, Broda Sammy, has been facing backlash from entertainment critic Arnold Asamoah-Baidoo and some industry colleagues for his recent promotional stunt ahead of his album launch.
In a video aimed at luring people to his forthcoming gospel concert, the artist exhorted well endowed women to twerk, which has led to widespread condemnation.
In response to the criticism, Broda Sammy defended his activities, claiming that they were intended to win souls to Christ rather than lead them to temptation.
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“I’ve never seen anything like this before in all my years growing up in the church. This is a gentleman inviting multitudes to the church through evangelism and this is how he goes about it??,” he quizzed
“This is madness, this is silly and he has the effrontery to defend this. If we were in the old days when God wasn’t so forgiven, he’d be cleared off easily because you cannot do this in the house of the Lord. It is abominable,” said Baidoo
“I’ve been waiting for people in the Lord to condemn his actions after seeing the video because we’ve remained quiet and he thinks it’s okay to misbehave,” he pointed out
Several industry colleagues have also condemned Broda Sammy’s promotional stunt. Gospel musician Celestine Donkor called it “disappointing” and “wrong,” while music producer Fred Kyei Mensah said it was “unethical” and “unprofessional.”
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Broda Sammy has since apologized for the stunt, saying he did not mean to offend anyone. In a statement shared on social media, he said, “I am sorry if I offended anyone with the wheelchair stunt. It was never intended to ridicule anyone but to create awareness for my upcoming album launch.”
The incident has sparked a debate on social media, with some people defending Broda Sammy and others criticizing his actions.